Why do people turn to social media? They want to learn, see what their friends are doing, and show off what they’re doing themselves. This makes social media the go-to hub for events. Just how we’ve discussed how critical social media is to brands, it also critical to the successful…

“If you fail to plan, you plan to fail.” In today’s world, every business needs a social media crisis plan. What exactly constitutes a full-blown crisis? Well, really anything. A crisis can begin as an internal business error or happen as a result of external world events. A company must…

So, you’ve realized the importance and value of an effective social media campaign. You’ve started posting, but how do you know it’s working? The answer: social media analytics. Analytics are critical to getting the most out of social media. The data you gather from your social media platforms helps define…

So, you’ve got your business Instagram up and running, you’ve planned out some killer content, and you’ve maybe even amassed a nice following. Yet, you’re still not seeing the level of engagement you want. It may not be what you’re posting, but rather when you’re posting it. Do not put…

You’ve just opened a small business. You’re managing and operating all aspects of the company, from budgeting to ordering to customer service. You also want to establish a strong social media presence, but how can you possibly allocate the time to posting, listening, and replying across 4–6 social media channels…

Social media and new technologies have given us a seemingly endless number of content creation options. So, how do we choose where to begin? A great place to start is an avenue that doesn’t require a big social media team or a massive budget, but rather enlists the help of…

So, you’re looking for social media success stories and you’ve stumbled upon this blog post. I’m sure you’re prepared to hear yet another story about Wendy’s Twitter success or Ben and Jerry’s activism or Starbucks’ KPIs, and you’re wondering how you can possibly replicate those platforms as a small business…

Having a clear sense of identity as a brand is the first step towards implementing a successful social media strategy. Before you can sell yourself to an audience, you need to know who you are, what you stand for, and how you differentiate yourself from the competition. One of the…

Businesses are always looking for ways to stand out on social media. We’ve discussed the need for an overarching social media strategy to create a set of goals, roll out a content plan, and optimize results. Within this broader marketing plan, companies will also implement smaller, coordinated operations to achieve…